Discover
Find and import creators with operational context, not vanity-only lists.
Murpheuz · Creator Hub
Operate creator marketing as a profit system
For brand and agency teams that need clear decisions: connect creator workflows to commerce outcomes and steer spend by contribution margin.
Proof first
Teams use Murpheuz to connect daily creator operations with measurable business outcomes.
30dAttribution window
5-stepProfit workflow
AIRationale + confidence
Example dashboard snapshot
Visual proof in-context: creator and performance data shown in one operational view.
Profit OS: inputs to outputs
We connect verified commerce and attribution inputs into clear profit outputs your team can act on.
Inputs
Murpheuz
Profit outputs
Inputs
- Shopify orders (revenue)
- UTM clicks/visits with a 30-day VisitRaw -> ShopifyOrder attribution window
- Creator costs (fixed, commission, product)
- COGS, shipping, and returns (as applicable)
Outputs
- Contribution margin per creator/cooperation
- Payback time
- Confidence level (high, medium, low)
- Scale/kill recommendation
Attribution window: 30 days (VisitRaw -> ShopifyOrder linkage).
- High: >= 5 cooperations AND >= 500 visits
- Medium: >= 2 cooperations OR >= 100 visits
- Low: below that
Workflow
Discover, score, execute, measure profit, and decide in one connected operating loop.
Score
Evaluate creator fit and commercial potential with transparent scoring logic.
Execute
Run outreach and campaign ops in one shared workspace for your whole team.
Measure profit
Track outcomes with UTM attribution, orders, costs, returns, and contribution margin.
Decide
Use AI recommendations with rationale and confidence before allocating the next budget.
Ask the Agent
See how the agent answers with recommendation, why, and confidence for real budget decisions.
What should I offer this creator?
Recommendation: Recommendation: Offer a hybrid deal with lower fixed fee plus performance upside to protect margin while keeping upside.
Why:
- Recent contribution margin is positive but sensitive to high upfront fees.
- Payback is healthy when variable compensation is tied to tracked orders.
- Current conversion quality supports scaling with controlled downside.
Confidence: High
Is this creator profitable for us?
Recommendation: Recommendation: Keep active, but cap spend until payback improves below your target threshold.
Why:
- Gross revenue is solid, but net margin is reduced by shipping and return pressure.
- Current payback is acceptable but slower than top performers.
- Attribution signals are sufficient to optimize before increasing fixed costs.
Confidence: Medium
Which creators should we scale next week?
Recommendation: Recommendation: Scale creators with repeat positive margin and faster payback; pause low-confidence profiles.
Why:
- Top cohort shows consistent contribution margin across multiple cooperations.
- Payback is faster than account median, supporting near-term budget reallocation.
- Low-signal creators remain uncertain and should not receive incremental spend yet.
Confidence: Low
Confidence thresholds:
- High: >= 5 cooperations AND >= 500 visits
- Medium: >= 2 cooperations OR >= 100 visits
- Low: below that
Example AI Agent panel
Question to recommendation with why and confidence in one operational view.
Integrations and data basis
- Shopify order outcomes linked to creator activities
- UTM events with a 30-day attribution window
- Cost model including media spend, COGS, shipping, and returns
- Operational data from campaign workflow and team actions
Use cases
Brand teams
Align marketing and finance with one source for creator decisions, profit outcomes, and next steps.
Agencies
Run repeatable client workflows with transparent recommendation logic and stakeholder-ready reporting.
What teams say
Murpheuz changed our weekly reviews from guesswork to clear profit decisions.
Performance Lead, DTC Brand
The AI rationale helps us explain campaign decisions to clients without hand-wavy arguments.
Managing Partner, Creator Agency
FAQ
How quickly can we see value?
Most teams get first operational insights in days, then improve decision quality as campaign and commerce data accumulates.
Is this only for influencer discovery?
No. Discovery is only one stage. Murpheuz connects discovery, scoring, execution, and profit measurement.
How does attribution work?
UTM attribution uses a 30-day window that links VisitRaw events to matching ShopifyOrder records.
Can we use this as a brand?
Yes, brands use it to prioritize creator spend by profit outcomes and keep teams aligned on actions.
Can agencies use this for multiple clients?
Yes, agencies use shared workflows, exports, and structured reasoning to communicate decisions to clients.
Where does AI confidence come from?
Confidence is tied to signal depth such as cooperation count and tracked visits, so recommendations stay auditable.
What data sources are included?
Murpheuz combines creator signals, campaign operations, Shopify outcomes, and cost inputs into one decision layer.
How does privacy work?
The platform supports GDPR-aligned handling with clear retention and export paths for operational accountability.
Will this replace our team workflows?
It centralizes and improves them: your team keeps control while AI adds rationale-backed prioritization.
Do we need a long setup?
No. Most teams can start with extension + tracking setup, then connect commerce data for full profit views.
Build your connected profit workflow with Murpheuz
Start with Creator Hub now and expand into a fully connected commerce operating system over time.
GDPR-aware workflows · transparent decision rationale · operationally ready exports
Murpheuz landing